User Acquisition and Community Building

MoonTap’s growth strategy revolves around virality, gamification, and real community engagement:

  • Referral Tree: Users earn passive rewards from activity within their network up to several levels deep.

  • Telegram Stickers & Emojis: Foster identity and brand recognition.

  • Weekly Leaderboards: Highlight top users, creating aspirational goals.

  • Partnership Tasks: Collaborate with other Web3 brands to run task-based rewards.

  • Localized Campaigns: Target emerging markets with translated content and local ambassadors.

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